from press release
On January 11, 2012, Ben & Jerry’s co- founder Jerry Greenfield will help celebrate the grand re-opening of North Carolina’s first scoop shop. The Chapel Hill shop was first opened in 1988, and after nearly a quarter century on Franklin Street, the company is throwing a party to say thanks to the community for the years of support.
The Grand Re-opening celebration, from 11am-7pm, will feature fun activities, games, local celebrities, music, and all of the day’s proceeds will go to UNC Dance Marathon benefiting the NC Children’s Hospital. Also, the store will introduce Auntie Anne’s Pretzel Perfect Pretzels to the Chapel Hill community as a part of it’s new products. The store will now be a co-location for both brands, and Grand Re-opening day all visitors can have free ice cream AND free pretzels.
"We’re really excited about adding Auntie Anne’s pretzels to our business, and about the Grand Re-opening celebration -- and to have Jerry joining in on the fun is going to make it extra special," said Antonio McBroom, franchise owner for Ben & Jerry’s/Auntie Anne’s . "We want to show our gratitude in true Ben & Jerry’s fashion: with a fun-filled event that benefits the community, because that’s what our business is about."
Greenfield will be at the Scoop Shop between 3:30-5:00pm.
A variety of family-style activities are planned for the day, including face painting, juggling, and games. In addition to enjoying the world’s greatest ice cream and the world’s greatest pretzels, McBroom said, attendees can find out about his company’s commitment to social action.
The Ben & Jerry’s/Auntie Anne’s Shop is located at 102 West Franklin Street in Chapel Hill.
"We’ve now got the best of both worlds: sweet & salty," McBroom said. "We hope everyone attends our celebration and gets a chance to try their favorite Ben & Jerry’s flavor, as well indulge in Auntie Anne’s pretzels! It’s a great treat for a great cause -- you can’t lick that."
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2007 totaled approximately $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visitwww.benjerry.com.