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Earth Month: Aveda Launches Campaign for Clean Water

A few years ago I went to Aveda to get a new haircut. I walked in and turned myself over into the very capable hands of a young cosmetology student and I walked out with a fantastically short and cute hair do...with bangs. It had been approximately 20+ years since I rocked that style so many people noticed and asked what had prompted such a change. My response..."I got bangs for a Cause!" At that time Aveda had chosen to support Project Connect through their Tips for a Cause program and I was eager to support Aveda, not just because it benefits me beautifully (get it?) – it benefits the world.

From their mission statement: our mission at aveda is to care for the world we live in, from the products we make to the ways in which we give back to society...  

That first line alone draws me in – they put caring about the world first. So, it’s not surprising that Aveda does a significant amount of fundraising for worthwhile causes. Currently they have a world-wide goal to raise $4.5 million for the protection of clean water — a basic human right that nearly 900 million people worldwide fight for daily.

Our local Aveda Institute of Chapel Hill is no exception to this standard of supporting meaningful causes. During the months of March, April and May, they have a goal to raise $25,000 to benefit its Earth Month partner, Triangle Land Conservancy (TLC), through a variety of student-focused activities. Specifically they are raising money for TLC’s Clean Water Campaign which helps to protect the drinking water of six counties, located in the Triangle region.

On Wednesday, March 21 from 9:30AM to 5PM – Aveda will be doing a FREE SERVICES DAY offering free haircuts, express facials, and polish changes. These services are free – but donations will be accepted for the Triangle Land Conservancy.

Other activities include:

FASHION NIGHT BENEFIT -Hauns Korpela of Scott J Salon, NY, NY, together with the Aveda Institute Chapel Hill Student/Educator Team, will sponsor a Fashion Night Benefit Tuesday, April 24, from 6:30-10 pm at the University of North Carolina William & Ida Friday Center for Continuing Education, 100 Friday Center Drive. Institute students and Korpela will present a runway show that will showcase the “Colors of Life.” General admission and VIP tickets are available for the annual event.

JEANS FOR GREEN- For a $5 donation, Institute students and staff wear jeans during March, April, and May to raise funds for our Earth Month partner. Guests may also purchase a variety of Earth Month items, including a Light the Way candle. All donations benefit Triangle Land Conservancy.

TIP FOR A CAUSE- Donations in lieu of tips for services at the Aveda Institute Chapel Hill will be accepted in any amount to benefit our Earth Month partner.

BEAUTY FOR THE EARTH -On March 21, the Aveda Institute Chapel Hill will hold its annual “Beauty for the Earth” fundraising event, during which guests receive complimentary hair, face and nail services. Donations of any amount will be accepted for the free services offered this day. 

For more information about the Aveda Institute Chapel Hill Earth Month activities, call 919.869.8031, or visit us at For more information about Triangle Land Conservancy, visit their website at