Capitalizing on Pokemon Go in Downtown Chapel Hill

The new Pokémon Go app is an interactive Smartphone game for all ages. This exciting Nintendo game is exploding with popularity! Pokémon Go pulls local geography and landmarks from Google, and requires players to travel outside in order to capture different Pokémon and advance to higher levels.  This adventurous game invites people to explore their local areas and new towns as they chuck Poké Balls at digital creatures!

 
 
 

Pokémon Go Encourages Visitors and Locals to Explore Downtown Art!

Playing Pokémon Go in downtown Chapel Hill takes you on an art walk, revealing the town's treasures. Pokémon Go displays downtown Chapel Hill's 25+ murals and hidden art gems! There are PokéStops (places to load up on Poké Balls used to capture Pokémon) located at downtown murals, sculptures, statues and other landmarks. The game even provides a brief description of some of the town’s landmarks! 

 

Economic Activity from Pokémon Go!

Pokémon Go is a great opportunity for businesses to capitalize on the increased foot traffic the app brings to the downtown area. The popular game is bringing more people downtown during the hottest time of the year! Businesses can play it up on their social media and put up a sign that says, “Come on in and cool off while playing Pokémon Go”! 

 
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Pokémon Go Brings Visitors from Surrounding Towns to Chapel Hill!

Pokémon Go encourages players to explore new towns and areas by making higher level Pokémon available for capture the further from home players travel. Gamers from Raleigh, Durham, Hillsboro and other areas are coming into Chapel Hill to explore the area and capture new Pokémon. Pokémon Go is encouraging visitors to explore the vibrant downtown Chapel Hill culture, which they can't help but fall in love with.

 
 
 
 

By Liz Mainous