Downtown Chapel Hill
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Info for Businesses

Feel of Franklin Street: Promotional Opportunity

Promotional Opportunity: Feel of Franklin Street 2016

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Please e-mail
by Monday, May 9 with the following information:
  • contact name
  • business
  • mailing address
  • phone number
  • website URL
  • Details of the deal or promotion that you will offer   
Please contact Jenn Mallen, Director
New Student & Carolina Parent Programs,

The Chapel Hill Downtown Partnership and Office of New Student & Carolina Parent Programs (NSCPP) at UNC have partnered to host THE FEEL OF FRANKLIN STREET during the Week of Welcome (WOW),
August 19 to August 28, 2016. WOW is an annual celebration that takes place at the beginning of the fall semester to welcome more than 4,800 new students and their families as they arrive to UNC and Chapel Hill.
THE FEEL OF FRANKLIN STREET is a week-long promotion that brings students and families into participating restaurants and retail locations downtown to receive free or reduced priced menu items and merchandise. Welcoming them into your business the very first week they arrive in Chapel Hill and on campus, and solidifying them as repeat patrons for years to come!  

Sponsorship Amount: $100

Benefits to Your Business:
  • A free WOW emblem for your store-front window to indicate participation. 
  • Listing in the Tar Heel Beginnings Guide distributed to over 8,000 students living on campus.
  • Increased exposure for your business by reaching more than 17,000 UNC students.
  • Listing on the New Student & Carolina Parent Programs Website (
  • Promotion through WOW social media outlets. 
  • Creating a long-term relationship between new students and their families with your business.
Suggestions of Ways to Participate:
  • Create a special WOW menu item at a discounted price. NSCPP can provide you with the WOW logo.
  • Offer merchandise at a reduced price
  • Offer a BOGO - Buy One, Get One Free item
  • Create a window display of Carolina-themed or Carolina blue items offered at a discount
  • In addition to the free or reduced item, make your business inviting to these new students! Hang a Tar Heel flag or Carolina blue balloons outside your business, put a welcome message on your sandwich board on the sidewalk. 
  • Please be considerate of those who may have special dietary needs or customs. 
  • Alcoholic beverages, tobacco products, and drug paraphernalia are prohibited from being a part of this promotion.
CHDP Logo 2011
The Chapel Hill Downtown Partnership is working to bring together the resources of the Town, University and downtown community to maintain, enhance and promote downtown as the social, cultural, and spiritual center of Chapel Hill through economic development. Contact Meg McGurk at 919-967-9440 or